FITNESS COACHING
PRETORIA.
MYFREQ is a hybrid performance coaching platform for men 35+ based in Pretoria, South Africa.
Built around the 7 Frequency system — Strength, Endurance, Athleticism, Discipline, Recovery, Performance and Legacy — MYFREQ provides coaching, programmes, guides and community for men who refuse to accept decline.
BUILT BY AN ATHLETE.
FOR ATHLETES.
Joe Zabbia is the founder and head coach of MYFREQ. A hybrid athlete training for HYROX Johannesburg, Joe built the MYFREQ system to document and share the approach he uses to train, eat and perform at 40+.
MYFREQ is not a standard gym programme. It is a structured identity system built around 7 Frequencies of performance — a complete operating system for men who want to be stronger, fitter and more capable than they have ever been.
Read Joe's story →Pretoria, Gauteng, South Africa
Hybrid performance — strength and HYROX
Men 35+ who refuse to accept decline
HYROX Johannesburg, November 2026 — Sub 1:20
hello@myfreq.co.za
STRUCTURED COACHING
Three coaching tiers from self-directed course to one-on-one programming with direct coach access.
TRAINING PROGRAMMES
Hybrid programmes that combine strength, endurance and HYROX-specific conditioning. Built for men with real schedules.
PDF GUIDES
Downloadable guides covering fat loss, strength progression, HYROX preparation, macros, sleep and performance.
HIGH PROTEIN RECIPES
A growing library of recipes designed for men in training. High protein, real food, practical for busy weeks.
THE 7 FREQUENCIES
The MYFREQ operating system. Seven interconnected areas of performance that together rebuild the complete athlete.
BLOG + CONTENT
Long-form articles, training breakdowns and performance insights for men 35+ who want to understand the system.
PRETORIA-BASED.
ACCESSIBLE ANYWHERE.
While MYFREQ is rooted in Pretoria and trains for South African events like HYROX Johannesburg, the platform is fully online. Members from across South Africa and internationally access programmes, guides, recipes and coaching support.
The physical location means the programming is built for South African climate, HYROX South Africa events, and the realities of training in Gauteng — but the platform is geographic-agnostic.
GET IN TOUCH →Is MYFREQ based in Pretoria?
Yes. MYFREQ is based in Pretoria, South Africa. Founder and head coach Joe Zabbia is Pretoria-based and trains for HYROX Johannesburg. Coaching is available both in-person in the Pretoria area and fully online.
What kind of coaching does MYFREQ offer?
MYFREQ offers hybrid performance coaching: structured programming that combines strength training, endurance work and HYROX preparation. The system is built around 7 Frequencies — Strength, Endurance, Athleticism, Discipline, Recovery, Performance and Legacy.
Does MYFREQ offer online coaching?
Yes. All MYFREQ programmes and coaching tiers are available online. Members access training programmes, PDF guides, resources, recipes and coaching support through the MYFREQ platform regardless of location.
Who is Joe Zabbia?
Joe Zabbia is the founder and head coach of MYFREQ. A hybrid athlete competing in HYROX, Joe built MYFREQ to document and share the system he uses to train, eat and perform. He is based in Pretoria and coaches men 35+ through all three MYFREQ coaching tiers.
Is MYFREQ for beginners or experienced athletes?
Both. MYFREQ has a clear entry point for men rebuilding a training base from scratch, and a high-performance pathway for competitive men chasing HYROX podium finishes and sub 1:20 times. The coaching tier is matched to where you are starting from.
START THE SYSTEM.
Hybrid performance coaching from Pretoria for men 35+ who are done with average.