JOE ZABBIA
FOUNDER · MYFREQ
MYFREQ was built out of a personal mission. At 35, the conversation around men's health and fitness shifts — the body changes, recovery takes longer, and the stakes get higher. Most training content isn't built for that reality.
Joe Zabbia is a CPD-certified strength, nutrition, wellness, and health coach based in Pretoria, South Africa. MYFREQ is the system he built for himself — and now coaches other men to follow.
THREE FREQUENCIES.
ONE IDENTITY.
STRENGTH
The physical foundation. Compound lifts, progressive overload, and the relentless pursuit of a body that performs when it matters.
RUNNING
The engine. Aerobic capacity, HYROX prep, and the ability to push when the body says stop.
DISCIPLINE
The third frequency. The one no one teaches. Show up. Do the work. Compound. Repeat. It's not a feeling — it's a decision.